Concept, design & development
Neovida’s mission is to encourage people to live a healthier and more balanced life. Professional coaches teach thoughtful workouts, mindful nutrition habits, and stress-reducing life-hacks. Fitness, food, and balance are the core-concepts of Neovida’s holistic eLearning platform. I created the logo and set directions for the corporate identity within the UI design itself. Further, I translated the UIX into a WordPress theme (the backend is still WIP).
Graphic Design (Print & Logo), UX/UI, Web Development (WordPress)
The logo’s icon was crafted by merging the initials N+V of the wordmark NEOVIDA into one symbol. The symbol can be interpreted as a sign for progress and/or achievement. The three-striped icon represents also the three business layers Fitness, Nutrition and Balance.