Concept, design & development
Stimmt, a Swiss consultancy specialized in customer focus, partnered with the design agency Goldener Westen to revamp its visual identity.
As part of the team, I was heavily involved in aligning the web experience to the in parallel crafted identity. We aimed for a user-centered and consistent interface which inherits the look and feel of the printed matters.
The process started with research, data analysis and the creation of personas. Wireframes and rudimentary click-dummies helped to get us all on the same page. Based on the concept and the newly crafted identity system from Goldener Westen I designed the screen design in Sketch. At every step, every responsible team member was invited to give feedback. Finally, I transformed the whole thing into a custom WordPress Theme.