I help founders and teams make design decisions that compound.
Over 15 years, I've learned that great design isn't about chasing trends or pixel-perfecting mockups – it's about understanding the decisions underneath and building systems that can evolve as you do.
Sometimes that means ongoing partnership where we work through decisions together. Sometimes it means building complete foundations from scratch. Either way, the approach is the same: thoughtful systems, clear thinking, design that actually serves the business.
Services
I work with a small number of founders and teams as an ongoing design consultant. Not for delivery or execution, but for perspective, critique, and making design decisions with someone who's been doing this for 15 years.
First Form Design™
Post-traction startups often need more than ongoing consulting – they need complete brand and product foundations built properly. That's First Form Design™.
